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880 Copywriting Words and Phrases That Send Powerful Messages 

Published by financialservicescopywriter on November 1, 2021

In this blog post, you’ll get over 800 copywriting words and phrases you can use to make your brand messages more appealing.  

We’re doing this today because I’m starting to stumble upon more do-it-yourself marketers that keep asking why their marketing campaigns don’t work. When I look at the campaigns themselves, they are great sizzle (formidable graphics) and hideous steak (bland brand messages). 

You must understand that copywriting is not about putting words together in hopes of making someone buy a product. Copywriting is a science – the science of grabbing attention, communication, and persuasion. As such, you must know where to place certain words and phrases to give your message the push it needs to become more appealing for your audience. 

And with that in mind, let’s get to the copywriting words and phrases that will help you send attention-grabbing and persuasive brand messages. 

Copywriting Words and Phrases 

Since this list is quite long, I’ve decided to split it into subcategories. That should also help get a better idea as to where you can place these power words on your copy.  

Now, onto the list: 

Connect With Your Prospects Right Away 

These are the copywriting words phrases you can use to craft headlines for all your marketing pieces. You can also place on email subject lines and snail-mail envelopes as grabbers. 

  1. Gift 
  1. Exclusive offer… 
  1. Win… 
  1. New! 
  1. For sale 
  1. [amount] off 
  1. Rewards 
  1. Life-enriching 
  1. Unlock your… 
  1. Tap into your inner… 
  1. Discover your inner… 
  1. How to be… 
  1. WARNING! … 
  1. I’m going to be brutally honest… 
  1. In need of your attention… 
  1. A lifetime of… 
  1. Inspired by… 
  1. Insanely easy… 
  1. Cut off… 
  1. Just what the doctor ordered… 
  1. Reach the summit of… 
  1. Open immediately 
  1. Official notice of [product] benefits for you! 
  1. Important time-sensitive offer inside! 
  1. Your gift inside! 
  1. Attention: 
  1. Don’t do this… 
  1. How safe is… 
  1. Warning signs… 
  1. Can you trust… 
  1. The shocking truth… 
  1. Little-known factors… 
  1. Scams to avoid… 
  1. How to take charge… 
  1. A cheat sheet… 
  1. Top 10… 
  1. Secrets of… 
  1. Things you didn’t know about… 
  1. Mistakes that make you look… 
  1. … mistakes you don’t know you’re making 
  1. How to… 
  1. How to be… 
  1. How to use… 
  1. The ultimate guide… 
  1. … like a boss 
  1. How to end… 
  1. Get rid of… 
  1. Get a free… 
  1. If you qualify… 
  1. Tired of… 
  1. If you want… 
  1. Are you… 
  1. Should you… 
  1. Introducing… 
  1. Believe it or not… 
  1. They laughed when… 
  1. Why…? Because…  

Appeal to Your Prospects’ Feelings, Beliefs, and Desires 

You should use the following copywriting words to awake the feelings, beliefs, and desires of your audience. The feelings that can turn a prospect into a customer.  

Fear 

The most used emotional connector in marketing. It works if the fear you introduce is real, lives in the prospect’s head, and you can eradicate it with your offer. 

  1. Shallow  
  1. Thoughtless 
  1. Troublesome  
  1. Badly behaved 
  1. Worst  
  1. Secondary  
  1. Superficial  
  1. Vigilant 
  1. On your guard  
  1. On the alert  
  1. Oblivious  
  1. Weird  
  1. Savage  
  1. Cataclysmic  
  1. Torture  
  1. Trauma  
  1. Wreaking havoc  
  1. Tragedy  
  1. Epidemic  
  1. Annihilate 
  1. Wear out  
  1. Cold-blooded  
  1. Hard-nosed 
  1. Hard-hearted  
  1. Scandalous  
  1. Random  
  1. Hit-and-miss  
  1. Deliberate  
  1. Aggravating  
  1. Agony 
  1. Cripple 
  1. Hazzard 
  1. Panic 
  1. Shell-shocked 
  1. Apocalypse 
  1. Crisis 
  1. Hoax 
  1. Warning 
  1. Peril 
  1. Silly 
  1. Armageddon 
  1. Holocaust 
  1. Danger 
  1. Piranhas 
  1. Slaughter 
  1. Assault 
  1. Deadly 
  1. Horrify 
  1. Pitfalls 
  1. Slave 
  1. Backlash 
  1. Death 
  1. Hurricane 
  1. Disastrous 
  1. Plague 
  1. Smash 
  1. Beat up 
  1. Destroy 
  1. Insidious 
  1. Played 
  1. Strangle 
  1. Horrific 
  1. Beware 
  1. Devastation 
  1. Invade 
  1. Plummet 
  1. Stupid 
  1. Blind 
  1. Government 
  1. IRS 
  1. Plunge 
  1. Suck 
  1. Bloodthirsty 
  1. Drown 
  1. Jail 
  1. Poison 
  1. Tailspin 
  1. Bloodbath 
  1. Dumb 
  1. Jeopardy 
  1. Pummel 
  1. Tank 
  1. Bloodcurdling 
  1. Embarrass 
  1. Lawsuit 
  1. Poor 
  1. Target  
  1. Fail 
  1. Loom 
  1. Prison 
  1. Teeter 
  1. Bomb 
  1. Feeble 
  1. Lunatic 
  1. Pus 
  1. Terror 
  1. Buffoon 
  1. Fire 
  1. Lurk 
  1. Reckon 
  1. Bumbling 
  1. Fool 
  1. Meltdown 
  1. Refugee 
  1. Toxic 
  1. Cadaver 
  1. Mire 
  1. Revenge 
  1. Trap 
  1. Catastrophe 
  1. Frantic 
  1. Mistake 
  1. Risky 
  1. Vaporize 
  1. Caution 
  1. Fright 
  1. Murder 
  1. Victim 
  1. Scary 
  1. Collapse 
  1. Gamble 
  1. Nightmare 
  1. Scream 
  1. Volatile 
  1. Corpse 
  1. Gullible 
  1. Painful 
  1. Sear 
  1. Vulnerable 
  1. Crazy 
  1. Hack 
  1. Pale 
  1. Shatter 
  1. Worry 
  1. Wound  
  1. Illusive  
  1. Abuse 
  1. Arrogant 
  1. Ass kicking 
  1. Backstabbing 
  1. Beat down 
  1. Bullshit 
  1. Bully 
  1. Coward 
  1. Hostile  
  1. Corrupt morally  
  1. Bankrupt  
  1. Thug  
  1. Greedy  
  1. Sneaky  
  1. Brutal  
  1. Exploit 
  1. Crooked 
  1. Crush 
  1. Disgusting 
  1. Evil 
  1. Force-fed 
  1. Foul 
  1. Hate 
  1. Know it all 
  1. Lies 
  1. Loathsome 
  1. Loser 
  1. Lying 
  1. Maul 
  1. Money-grubbing 
  1. Nazi 
  1. No Good 
  1. Obnoxious 
  1. Payback 
  1. Pound 
  1. Preposterous 
  1. Punish 
  1. Revolting 
  1. Ruthless 
  1. Sick and tired 
  1. Smug 
  1. Sniveling 
  1. Snob 
  1. Snooty 
  1. Snotty 
  1. Stuck up 
  1. Underhanded 
  1. Contrived  
  1. Artless  
  1. Close  
  1. Poignant  
  1. Spicy  
  1. Burning  
  1. New to the job 
  1. Just starting out  
  1. Top off  
  1. Work on  
  1. Tighten up  
  1. Round off 
  1. Put the final additions  
  1. Death-defying  
  1. Extreme  
  1. Brutal  
  1. Ruthless  
  1. Cruel  
  1. Vicious  
  1. Unlikely  
  1. Far-fetched 
  1. Odd  
  1. Bizarre  
  1. Horrible  
  1. Filthy  
  1. Revolting 
  1. Repulsive  
  1. Sickening  
  1. Life-threatening  
  1. Perilous  
  1. Critical 
  1. Nauseating  
  1. Appalling  
  1. Turn your stomach  
  1. Dangerous  
  1. Grave 
  1. Pitiless  
  1. Boring  
  1. False  
  1. Hypocritical  
  1. Fake 
  1. False  
  1. Careless  
  1. Lazy  
  1. Heartbreaking  
  1. Distressing 
  1. Upsetting  
  1. Pitiful  
  1. Tear-jerking  
  1. Painful  
  1. Tragic 
  1. Heart-rending  
  1. Depressing  
  1. Disheartening  
  1. Demoralizing  
  1. Pathetic 
  1. Horrific  
  1. Dreadful  
  1. Awful  
  1. Horrifying  
  1. Gruesome 
  1. Luke-warm  
  1. Idiotic  
  1. Reckless  
  1. Silly  
  1. Senseless 
  1. Lacking judgment  
  1. Stupid  
  1. Ridiculous  
  1. Crazy  
  1. Nonchalant  
  1. Sloppy  
  1. Lonely  
  1. Cut off  
  1. Feeling alone  
  1. Without a friend in the world  
  1. Useless  
  1. Lousy  
  1. Second-rate  
  1. Fed up  
  1. Wet behind the ears  
  1. Outmoded  
  1. Ordinary  
  1. Hazardous  
  1. Risky  
  1. Powerless  
  1. Insignificant  
  1. Weak  
  1. Muscular  
  1. Brawny  
  1. Forceful  
  1. Violent  
  1. Formidable  
  1. Crushing  
  1. Vigorous  
  1. Pungent  
  1. Impotent  
  1. Faint  
  1. Worthless  
  1. Fussy  
  1. Pretentious  
  1. Unhelpful  
  1. Overbearing  
  1. Self-righteous  
  1. Self-important  
  1. Arrogant  

Curiosity 

One of the most important and powerful emotions in marketing and advertising. 

  1. Brazen 
  1. Hypnotic 
  1. Naughty 
  1. Sinful 
  1. Tantalize  
  1. Crave 
  1. Lascivious 
  1. Provocative 
  1. Tawdry  
  1. Deprave 
  1. Scandal 
  1. Because 
  1. Thrills 
  1. Dirty 
  1. Lonely 
  1. Uncensored 
  1. Exposed 
  1. Forbidden 
  1. Shameless 
  1. Exploding  
  1. Inexpensive 
  1. Cheap 
  1. Free 
  1. Discount 
  1. Freebie 
  1. Marked down 
  1. Reduced 
  1. Backdoor 
  1. Censored 
  1. Cover-up 
  1. Lost 
  1. Strange 
  1. Banned 
  1. Concealed 
  1. Forbidden 
  1. Off-limits 
  1. Unauthorized 
  1. Behind-the-scenes 
  1. Confessions 
  1. Forgotten 
  1. Outlawed 
  1. Withheld 
  1. Black market 
  1. Confidential 
  1. Hidden 
  1. Private 
  1. Blacklisted 
  1. Controversial 
  1. Illegal 
  1. Secrets 
  1. Bootleg 
  1. Covert 
  1. Insider 
  1. Smuggle  
  1. Underground  
  1. Unheard of 
  1. Little-known 
  1. Trade secrets 
  1. Classified  
  1. Restricted  
  1. Perfect  
  1. Textbook  
  1. Picture-perfect  
  1. Not to be faulted  
  1. Precise 
  1. Spot on  
  1. Accurate  
  1. On target  
  1. Exactly right  
  1. Just the thing 
  1. Just what the doctor ordered 
  1. Reach the summit of  
  1. Confidential  
  1. Incredible  
  1. Intense 
  1. Shocking  
  1. Serious  
  1. Personal  
  1. Intimate  
  1. Private 

Vanity 

Sell the concept of self-improvement by calling out to people’s sense of vanity. 

  1. Deep in thought  
  1. Stress-free  
  1. Turn out  
  1. Grow up 
  1. Show yourself  
  1. End up  
  1. Quick  
  1. Long-lasting  
  1. Brief 
  1. Sudden  
  1. On the ball  
  1. Quick off the mark 
  1. Quick on the uptake  
  1. Quick-witted 
  1. Sharp-witted  
  1. Quick-thinking  
  1. Slow  
  1. Rapid  
  1. Quotable 
  1. Self-satisfied  
  1. Amazing 
  1. Daring 
  1. Gutsy 
  1. Pluck 
  1. Victorious 
  1. Audacity 
  1. Defiant 
  1. Happy 
  1. Sensational 
  1. Wonderful 
  1. Backbone 
  1. Delight 
  1. Heart 
  1. Spectacular 
  1. Wondrous 
  1. Belief 
  1. Devotion 
  1. Hero 
  1. Spin around 
  1. Blissful  
  1. Excitement 
  1. Hope 
  1. Spirit 
  1. Brave 
  1. Eye-opening 
  1. Jaw-dropping 
  1. Stagger 
  1. Breathtaking 
  1. Faith 
  1. Jubilee 
  1. Stun 
  1. Cheer 
  1. Fearless 
  1. Magic 
  1. Surprise 
  1. Conquer 
  1. Fulfill 
  1. Mind-blown 
  1. Triumph 
  1. Courage 
  1. Grace 
  1. Miracle 
  1. Uplift 
  1. Dare 
  1. Grit 
  1. Valuable 
  1. Lust 
  1. Rich  
  1. Luxurious  
  1. Results  
  1. Dazzling 
  1. Advanced 
  1. Forward-thinking 
  1. Brilliant  
  1. Innovative  
  1. Unrivaled  
  1. Top-notch  
  1. Superior 
  1. Beautiful  
  1. Tremendous  
  1. Breathtaking  
  1. Lovely  
  1. Attractive  
  1. Good-looking 
  1. Gorgeous  
  1. Fit  
  1. Effortless 
  1. Innate  
  1. Fast  
  1. Painstaking  
  1. Rare form  
  1. Well-liked  
  1. In style  
  1. All the rage  
  1. Powerful  
  1. Potent  
  1. Dominant  
  1. Compelling  
  1. Evocative  
  1. Eloquent  
  1. Deep  
  1. Athletic  
  1. Good  
  1. Powerfully  
  1. With vigor  
  1. Very  
  1. Somewhat  
  1. Practical  
  1. Workaday  
  1. Everyday  
  1. User-friendly  
  1. Step-by-step  
  1. Handy  
  1. Feasible  
  1. No-nonsense  
  1. Matter of fact  
  1. Business-like  
  1. Down-to-earth  
  1. Firsthand  
  1. Real-world  
  1. Majestic  
  1. Self-respecting  
  1. Self-sufficient  
  1. Independent  
  1. Sticking out  
  1. Full of pride  
  1. Satisfied  
  1. Pleased  
  1. Provocative  
  1. Challenging  
  1. Rabble-rousing  
  1. Aggressive  

Benevolence 

Benevolence highlights the side of humanity that wishes to do good things. If your financial services company supports a cause or charity and you wish to promote it, appeal to your audience’s benevolent side to get their contributions. 

  1. Up-and-coming  
  1. Well-off 
  1. Booming  
  1. Doing well  
  1. Ailing  
  1. Unbeaten  
  1. Talented 
  1. Capable  
  1. Clever  
  1. Thoughtful  
  1. Kind-hearted 
  1. Well-behaved 
  1. Trustworthy  
  1. Upright  
  1. Corrupt  
  1. Ultimate  
  1. Eventual 
  1. Modest  
  1. Humdrum  
  1. Spontaneous  
  1. Spur-of-the-moment 
  1. Refreshing  
  1. Thirst-quenching 
  1. Cooldown  
  1. Pep up  
  1. Loyal 
  1. Devoted 
  1. Anonymous 
  1. Endorsed 
  1. No questions asked 
  1. Proven 
  1. Tested 
  1. Authentic 
  1. Guaranteed 
  1. No-risk 
  1. Try before you…  
  1. Backed by… 
  1. Ironclad 
  1. No strings attached 
  1. Refund 
  1. Official  
  1. Lifetime 
  1. Research 
  1. Verify 
  1. Cancel anytime 
  1. Moneyback 
  1. Privacy 
  1. Certified  
  1. Unconditional 
  1.  No obligations 
  1. Protected 
  1. Secured 
  1. Fantastic 
  1. True 
  1. Clear 
  1. Remarkable 
  1. Trustworthy 
  1. Entertaining  
  1. Astounding 
  1. Important 
  1. Dependable 
  1. Key 
  1. Excellent 
  1. Outstanding 
  1. Exceptional 
  1. Lovely 
  1. Splendid 
  1. Easy 
  1. Natural 
  1. Painless 
  1. Epic 
  1. Essential 
  1. Classic 
  1. Vital 
  1. Fierce 
  1. Sound 
  1. Provocative 
  1. Special 
  1. Fairy-like 
  1. Astonishing  
  1. Resolute  
  1. Vivid  
  1. Bright  
  1. Superb 
  1. Honest  
  1. Genuine  
  1. Sincere  
  1. Candid 
  1. Real  
  1. Careful  
  1. Meticulous  
  1. Diligent  
  1. Healthy  
  1. Strong 
  1. In decent shape  
  1. In the pink  
  1. In fine fettle  
  1. Beneficial  
  1. Salubrious 
  1. Nutritious  
  1. Health-giving  
  1. Advantageous  
  1. Good for you  
  1. Moving 
  1. Heartwarming  
  1. Cheery  
  1. Inspired by  
  1. Insanely easy  
  1. Irresistible 
  1. Mouthwatering  
  1. Overriding  
  1. Powerful  
  1. Weak  
  1. Jubilant  
  1. Joyous  
  1. Scrupulous  
  1. Safe 
  1. Beloved  
  1. Dear  
  1. Self-conscious  
  1. Helpful  
  1. Protected  
  1. Near extinction  
  1. Thriving  
  1. Safeguarded  
  1. Tamper-proof  
  1. Secluded  
  1. Bubble-like  
  1. Look after  
  1. Care for  
  1. Proud  
  1. Swollen with pride  
  1. Pleasurable  
  1. Suggestive  
  1. Seductive  
  1. Bewitching  
  1. Proven 
  1. Established  
  1. Bear out  
  1. Supply evidence  

Insecurities  

There are people out there looking for status symbols that (in their mind) compensate for whatever it is they feel they lack. If your product fulfills that need, then zero in on their insecurities to get their sale. 

  1. Uncanny 
  1. Monstrous  
  1. Mammoth 
  1. Extraordinary  
  1. Run of the mill  
  1. Clear-cut  
  1. Fun 
  1. Cool 
  1. Out-of-this-world 
  1. Larger-than-life 
  1. Unsurpassed 
  1. Successful  
  1. Popular 
  1. Blockbusting  
  1. Chart-topping  
  1. Exclusive  
  1. High-class  
  1. Limited Elite  
  1. Undisputable  
  1. Unadulterated  
  1. Actual  
  1. Legitimate 
  1. Definite  
  1. For certain  
  1. Over the moon  
  1. Kickass  
  1. Killer 
  1. Memorable  
  1. Stamped on your memory 
  1. Noteworthy  
  1. Almighty  
  1. Influential 
  1. Mind-blowing  

Greed 

This is the second most-used selling trigger. And the one most used by financial marketers. Because everyone has ambitions – and if you can help your audience achieve what they want, then you’ll get their business. 

  1. Spine-tingling 
  1. Tireless  
  1. Unflagging  
  1. Trouble-free  
  1. Straightforward 
  1. Sophisticated  
  1. Bargain 
  1. Double 
  1. Frugal 
  1. Money 
  1. Savings 
  1. Best  
  1. Gift 
  1. Nest eggs 
  1. Six-figure 
  1. Millions 
  1. Billions 
  1. Extra 
  1. Greatest 
  1. Pay zero 
  1. Skyrocket 
  1. Bonanza 
  1. Feast 
  1. Prize 
  1. Soaring 
  1. Cash 
  1. Fortune 
  1. Jackpot 
  1. Profit 
  1. Surge 
  1. Quadruple 
  1. Treasure 
  1. Triple 
  1. Dollars 
  1. Frenzy 
  1. Massive 
  1. Whopping 
  1. Recession-proof 
  1. Best-selling 
  1. Priceless  
  1. First-class 
  1. First-rate 
  1. Finest  
  1. Greatest 
  1. Top  
  1. Superlative  
  1. Fail-safe  
  1. In the bag 
  1. Surefire  
  1. Promised  
  1. Warranted  
  1. Emotional Red-hot 
  1. Sizzling-hot  
  1. Immediate  
  1. Instant  
  1. Direct  
  1. Instantaneous 
  1. Speedy  
  1. High priority  
  1. Resourceful  
  1. Original 
  1. Inventive  
  1. Creative  
  1. Laid-back  
  1. Chill out  
  1. Life-changing  
  1. Lighthearted  
  1. Happy-go-lucky 
  1. Lively  
  1. Active  
  1. Dynamic  
  1. High-spirited 
  1. Well-appointed  
  1. Magnificent  
  1. Heavy  
  1. Solid 
  1. Miraculous  
  1. Phenomenal  
  1. Marvelous  
  1. Extraordinary 
  1. Money-back  
  1. Money-grubbing  
  1. Must-have  
  1. New-fangled  
  1. First-hand 
  1. Up-to-the-minute  
  1. Up to date  
  1. Brand-new  
  1. In mint condition  
  1. Newborn 
  1. Newfound  
  1. Organic  
  1. Raw  
  1. Crude  
  1. Untreated 
  1. Actual  
  1. Pure  
  1. Earth-shattering  
  1. Cheap  
  1. Low-priced  
  1. Discounted  
  1. Unshakable  
  1. Tenacious  
  1. Dogged  
  1. Untiring  
  1. Winning  
  1. Credible  
  1. More  
  1. Colossal  
  1. Overwhelming  
  1. Grand  
  1. Oversize  
  1. Huge  
  1. Massive  
  1. Immense  
  1. Gigantic  
  1. Huge  
  1. Vast  
  1. Noticeably big  
  1. Compact  
  1. Large  
  1. Titanic  
  1. Gargantuan  
  1. Enduring  
  1. Convincing  
  1. Unconvincing  
  1. Popular  
  1. Widely held  
  1. Rare  
  1. Profitable  
  1. Lucrative  
  1. Money-making  
  1. Money-spinning  
  1. Cost-effective  
  1. Useful  
  1. Worthwhile  

Close the Deal 

You don’t stop selling until you make the sale. And you don’t stop using copywriting words until you close the deal.  

  1. Without a doubt… 
  1. Without question… 
  1. In short, this [offer] will help you… 
  1. Why settle for [bad choice] when you can have [your choice]? 
  1. What have you got to lose? 
  1. Ask yourself if you can afford not to… 
  1. Put [offer] to the test 
  1. Discover why our customers [action] 
  1. Put the finishing touches on 

Leave Quick Reminders 

Do you have a P.S. to leave out? Make sure to do it with impact. 

  1. I should also mention that… 
  1. Did you know that… 
  1. Don’t forget: … 
  1. To claim [offer], simply… 

Use These Copywriting Words and Phrases Wisely 

Starting today can produce better, more attention-grabbing headlines. You should also be able to present your brand message concisely. And your offers should be more persuasive than before.  

Do you have more copywriting words to share? Leave a comment with any words I might have missed. And, if you feel that this article can help someone produce better marketing and advertising, feel free to share it with them. 

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