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10 Essential Books for Persuasive Writing 

It’s a well-known fact that to be successful, you must first be creative. But what if you’re not as creative as you’d like?  

Maybe you don’t know where to start. And what if bad habits are constantly blocking your creativity? 

Don’t worry. Because you can fix all these things. It just takes a little bit of effort and the willingness to learn.  

In this article, I’ll introduce you to ten essential books on persuasive writing that will help you unleash your inner creativity and become a more successful writer. 

The Art of War by Sun Tzu 

Interested in copywriting? Then The Art of War by Sun Tzu is must-read.  

While it’s not specifically about copywriting, the book contains a wealth of information on persuasive writing. Sun Tzu was a Chinese military general who wrote The Art of War as a guide for winning battles. However, the book is just as applicable to the art of persuasion.  

Sun Tzu emphasizes the importance of understanding your audience. He writes, “to know your enemy, you must become your enemy.” This advice is essential for copywriters, who need to understand the mindset of their target audience to craft persuasive messages.  

In addition, Sun Tzu stresses the importance of timing and planning. He writes that “victory comes from preparation,” which all copywriters should remember.  

By taking the time to understand your audience and your goals, you’ll be well on your way to creating persuasive copy that gets results. 

The 48 Laws of Power by Robert Greene 

Copywriting books are a dime a dozen these days. But every good copywriter knows that The 48 Laws of Power by Robert Greene is an essential book on persuasive writing.  

After all, what good is copy if it doesn’t persuade anyone to take action?  

The 48 Laws of Power is full of copywriting gold nuggets that will help you write more persuasive copy – whether you’re writing ads, landing pages, or email subject lines.  

This book is must-read. 

How to Win Friends and Influence People by Dale Carnegie 

I don’t know about you, but I’m always looking for new copywriting books to add to my collection. And lately, I’ve heard many good things about Dale Carnegie’s classic How to Win Friends and Influence People.  

So, I finally decided to check it out, and I have to say I was impressed. The book is jam-packed with practical advice on how to be more persuasive in your writing.  

Carnegie covers all the bases, from choosing the right words to crafting compelling arguments. And best of all, he backs up his advice with real-world examples.  

How to Win Friends and Influence People is worth a read if you’re looking for an essential guide on persuasive writing. 

Getting to Yes by Roger Fisher and William Ury 

If you’re serious about copywriting, you must get serious about persuasion. And there’s no better book on the subject than Getting to Yes by Roger Fisher and William Ury.  

In it, the authors provide a framework for understanding and resolving conflict. They also offer a wealth of practical advice on how to craft persuasive arguments. This book is essential reading for anyone who wants to master the art of persuasive writing.  

Getting to Yes will show you the way if you’re trying to win over a client or persuade a friend. 

Influence: The Psychology of Persuasion by Robert Cialdini 

Anyone who wants to learn about persuasive writing should check out Robert Cialdini’s book, Influence: The Psychology of Persuasion.  

Cialdini is a copywriting legend whose book contains helpful information on how to write persuasively.  

One of the essential things that Cialdini teaches is the principle of social proof, which is the idea that people are more likely to be persuaded by messages others endorse.  

Cialdini provides numerous examples of social proof in action and offers advice on how to use it effectively in copywriting. Influence is an essential read for those who are serious about learning how to write persuasively. 

Thinking, Fast and Slow by Daniel Kahneman 

Daniel Kahneman’s Thinking, Fast and Slow explores the systems our brains use to process information: System 1, which is fast, intuitive, and emotional; and System 2, which is slower, more deliberative, and more logical.  

Kahneman shows how we can use these two systems to our advantage in copywriting. For example, he demonstrates how we can use System 1 to develop creative ideas quickly and then use System 2 to edit and improve those ideas.  

As a result of reading this book, I’ve become a much more effective writer. I highly recommend it to anyone who wants to improve their persuasive writing skills. 

Outliers: The Story of Success by Malcolm Gladwell 

One of the best copywriting books on the market is “Outliers: The Story of Success” by Malcolm Gladwell.  

In his book, Gladwell explores what it takes to be successful in any field and provides persuasive arguments that anyone can achieve their goals with hard work and dedication. And while some of his ideas may be controversial, there’s no denying that Gladwell is a master of persuasion.  

Gladwell’s book is packed with real-world examples and research-backed insights, making it an essential read for anyone who wants to improve their copywriting skills.  

If you’re looking for a copywriting book that will challenge your thinking and help you write better copy, “Outliers: The Story of Success” is a great choice. 

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath 

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is essential for anyone who wants to improve their persuasive writing skills.  

The book is full of intriguing case studies and valuable tips that will help you make your ideas stick in the minds of your readers.  

In addition, the book is entertaining and highly readable, making it a pleasure to read. Made to Stick is a must-read if you want to improve your copywriting skills. 

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek 

Look no further than Start with Why by Simon Sinek if you’re looking for a book on copywriting that will inspire you to take action.  

In this book, Sinek argues that the key to persuasion is understanding and appealing to people’s deepest motivations. By starting with why we can connect with people on a level beyond what they want or need. We tap into their values and aspirations, which moves them to take action.  

This book is essential reading for anyone who wants to learn how to write persuasively. Whether you’re looking to hone your copywriting skills or want to be inspired to take action, Start with Why is the book for you. 

The 5 Kinetic Rules of Creative Leadership by William C. Taylor and Polly LaBarre 

The 5 Kinetic Rules of Creative Leadership by William C. Taylor and Polly LaBarre is a copywriting book that will teach you the basics of persuasive writing.  

This book packs some helpful information on capturing your reader’s attention and holding their interest, all while crafting a compelling argument that will persuade them to take action.  

You’ll learn how to use storytelling, humor, and emotion to your advantage and pick up valuable tips on crafting headlines and structuring your copy.  

Whether you’re new to marketing or you’ve been doing it for years, The 5 Kinetic Rules of Creative Leadership is an essential read. 


Copywriting can be a challenge, but it’s also an essential skill for anyone who wants to be successful in marketing.  

The books I’ve listed will help you improve your skills and write copy that persuades your readers to take action.  

Whether you’re just starting out or have been writing copy for years, these books will help you hone your craft and create better content. 

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