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The Top 5 Tips for Writing Blog Posts that Rank in Google 

Many copywriters don’t realize that, when it comes to web content, copywriting and SEO go hand and hand.  

There is no one way to be a great writer. Some people are born with a natural talent for writing, while others must work harder to develop their skills. But regardless of where you fall on the spectrum, certain habits will help you improve your writing and make you a better writer. 

In this post, you’ll learn five essential habits web content writers should develop to improve their craft. You’ll also get tips on implementing these habits into your daily routine.  

So, if you’re looking to become a better web content writer, keep reading! 

Do Your Research – Know What Keywords You Want to Rank For 

Any good copywriter knows that effective copywriting is essential for a high-performing website. But many copywriters don’t realize that copywriting is also essential for SEO.  

Keywords are the foundation of any good SEO strategy, and copywriting is the best way to ensure you optimize your website for your chosen keywords. By doing your research and understanding which keywords you want to rank for, you can create copy that sounds good and helps your website achieve its goals.  

If you’re serious about copywriting and SEO, do your research before you start writing. It could make all the difference in the success of your website. 

Write Catchy Titles That Include Those Keywords 

One of the most important aspects of copywriting is choosing a catchy title that accurately reflects the content of your blog post. Not only does the title need to be exciting and attention-grabbing, but it also needs to include relevant keywords that will help your post rank higher on search engine results pages.  

For example, if you’re writing a post about copywriting tips, including the keyword “copywriting” in your title will help ensure that your post appears higher in search results when people are looking for copywriting advice. Similarly, including the keyword “SEO” in your title will help your post appear higher in search results when people are looking for SEO tips.  

By carefully selecting catchy titles that include relevant keywords, you can improve your blog’s chances of being found by potential readers. 

Write Exciting and Engaging Content That Is Useful to Your Readers 

Any good copywriter will tell you that effective and engaging writing starts with understanding your audience.  

Who are you writing for? What are their needs and wants? What kind of language do they use?  

Once you have a good grasp of your target reader, you can start to think about what kind of content will be helpful and exciting to them.  

Whether it’s a how-to guide, an opinion piece, or something else entirely, your goal should be to produce informative and entertaining content. However, remember that helpful content doesn’t have to be boring.  

There are several ways to make your blog posts more engaging, such as:  

  • enticing headlines,  
  • injecting personal stories, and  
  • using humor.  

Ultimately, the key is to find what works best for you and your audience. Experiment, and don’t be afraid to try new things until you find a formula that works. 

Use Images and Headings to Break Up the Text and Make It Easier to Read 

As a web content writer, you must recognize the importance of making your text readable and engaging. And one way of making your text readable and exciting is to use headings and images to break up the text and add visual interest.  

Headings help readers to skim the text and find the information they’re looking for. They also give search engines a better idea of your blog post, which can help improve your SEO.  

Images also help to break up the text and make your post more visually appealing. Including at least one image in your blog post can help to make it more memorable and engaging.  

So next time you sit down to write a post, don’t forget to add some headings and images to make it more reader friendly. 

Optimize Your Posts for Google by Adding Metadata and Schema Markup 

SEO is essential for getting your content seen by potential customers. But what about when you’ve already got an excellent copy? How do you make sure it shows up in Google searches?  

By optimizing your blog posts for Google, of course!  

Adding metadata and schema markup to your blog posts helps to tell Google what your content is about, making it more likely to appear in relevant searches.  

Plus, it can help your readers find the information they’re looking for more easily.  

So, if you want to make sure your blog posts are as visible as possible, add some metadata and schema markup. It’s quick, easy, and could make all the difference in how many people see your content. 


Copywriters know that good writing starts with understanding your audience. By thinking about who your target reader is and what kind of content they would find helpful, you can produce informative and entertaining pieces.  

Additionally, using images and headings to break up the text makes it easier for readers to scan and find the information they’re looking for.  

Finally, optimizing your posts for Google by adding metadata and schema markup can help make sure as many people see your content as possible.  

If you want to improve your blog’s visibility, keep all these tips in mind! 

Copywriting and SEO Assistance 

If you’re looking for help with your website copy, I can provide that for you.  

I’m an experienced SEO copywriter who will work with you to create high-quality, engaging content that ranks well on search engines and converts browsers into buyers.  

Fill out the form below to schedule an introductory meeting and let me know how I can help you take your business to the next level. 

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