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10 Must-Read Advertising Copywriting Books 

You’re in luck if you’re looking to improve your advertising copywriting skills. There are plenty of great books on the topic. Here are ten that I recommend.  

Whether you’re a beginner or an experienced marketer, these books will help you take your advertising to the next level. So, what are you waiting for?  

Start reading! 

Ogilvy on Advertising by David Ogilvy 

Ogilvy on Advertising is a book that any advertising professional worth their salt should read. In it, David Ogilvy – often referred to as the “Father of Advertising” – shares his insights and expertise on the industry.  

The book covers topics such as copywriting, client relations, and advertising research and is full of Ogilvy’s famous wit and wisdom. Ogilvy on Advertising is a must-read if you’re looking to get ahead in advertising. 

My Life in Advertising and Scientific Advertising by Claude Hopkins 

If you’re interested in advertising copywriting, then you’ve probably heard of Claude Hopkins. He’s one of the most influential figures in the history of advertising, and his two most famous books – My Life in Advertising and Scientific Advertising – are essential reading for anyone who wants to learn about the craft.  

In My Life in Advertising, Hopkins tells the story of how he became one of the most successful admen of his generation, sharing insights and lessons that are just as relevant today as they were a century ago.  

Meanwhile, many consider Scientific Advertising one of the first systematic advertising effectiveness studies. In it, Hopkins lays out a series of principles that remain central to advertising copywriting.  

If you’re serious about advertising, then you need to read both books. 

The Adweek Copywriting Handbook by Joseph Sugarman 

Joseph Sugarman is a renowned advertising copywriter and the author of several books on the subject, including The Adweek Copywriting Handbook.  

Sugarman shares his insights on creating compelling advertising copy that grabs attention and drives results in this book. He covers topics such as audience targeting, headlines, and call-to-actions and provides practical examples of advertising copy that has proven to be successful.  

Whether you’re new to advertising copywriting or looking to sharpen your skills, The Adweek Copywriting Handbook is an essential guide. 

Open Click Buy: 21 Ways to Cash in on Emails While Avoiding the Information Apocalypse by Jon Benson 

If you’re looking for a book that will teach you how to write advertising copy that sells, look no further than Open Click Buy by Jon Benson. In this book, Benson provides readers with 21 different ways to cash in on emails while avoiding the potential pitfalls of the information age.  

From crafting compelling subject lines to using powerful calls to action, Benson covers everything you need to know to make your emails work for you. And best of all, he does it in a down-to-earth, relatable style that makes complex concepts easy to understand.  

If you’re serious about learning how to write compelling advertising copy, then this is a book for you. 

Creating Customer Evangelists by Jackie Huba 

As a freelance advertising copywriter, one of the best ways to promote my services is to create customer evangelists. These people are so thrilled with my work that they tell all their friends and colleagues about me. To do this, I always go above and beyond for my clients, delivering top-notch work that exceeds their expectations.  

I also stay in touch after completing the project, ensuring they’re happy with the result.  

Ensuring my client’s satisfaction has helped me build a strong base of repeat clients and earn great word-of-mouth referrals. If you’re looking for advertising copywriting services, keep in mind that creating customer evangelists can be a great way to promote your business. 

Selling the Invisible by Harry Beckwith 

In his book Selling the Invisible, Harry Beckwith provides advertising copywriters with a crash course in marketing.  

Based on his experience in the advertising industry, Beckwith offers readers a step-by-step guide to creating effective advertising campaigns. He covers market research, target audiences, and Message Development and provides practical advice on how to craft advertising copy that sells.  

Whether you’re a seasoned advertising professional or new to the field, Selling the Invisible is an essential read. 

Web Copy That Sells by Maria Veloso 

Web Copy That Sells by Maria Veloso is one of the market’s most popular advertising copywriting books. In it, she provides readers with a detailed blueprint for creating compelling web copy.  

One thing that makes her book so valuable is that she breaks down the process of creating web copy into specific steps. As a result, readers can easily follow her advice and produce their results.  

In addition, Veloso includes a wealth of examples to illustrate her points.  

Whether you’re just started advertising copywriting or looking to take your skills to the next level, Web Copy That Sells is an essential resource. 

Keywords: The Magic Words That Get You Sold by Andy Maslen 

Andy Maslen’s book, “The Magic Words That Get You Sold” is an excellent resource for advertising copywriters.  

“The Magic Words That Get You Sold” provides a detailed analysis of how to craft compelling advertising copy and includes various examples to illustrate the points made.  

In addition, Maslen provides readers with a toolkit of resources that businesspeople can use to create their advertising campaigns.  

Overall, “The Magic Words That Get You Sold” is an excellent book for anyone interested in advertising copywriting and will help you create more successful campaigns. 

The Irresistible Offer by Mark Joyner 

If you’re serious about advertising copywriting, you must read The Irresistible Offer by Mark Joyner. This book is full of helpful information on how to write advertising copy that sells, and it’s written in a clear, concise style that makes it easy to understand and apply.  

In addition, the book includes plenty of examples of good and bad advertising copy, so you can see what works and what doesn’t. If you’re serious about getting results from your advertising, then The Irresistible Offer is must-read. 

Magnetic Marketing by Dan Kennedy 

Dan Kennedy is a well-known advertising copywriter, and Magnetic Marketing outlines how businesses can use marketing to attract more customers.  

Kennedy begins by discussing the importance of having a well-defined target market. Once you know your ideal customer, you can craft advertising that will speak directly to them.  

Magnetic Marketing also stresses the importance of creating a solid brand identity. Your brand should be immediately recognizable, and it should convey the values that are most important to your target market.  

Finally, Kennedy provides practical advice, from choosing the right colors for your logo to writing effective headlines.  

Magnetic Marketing is an essential read for any business owner who wants to learn how to create advertising that gets results. 

Don’t Have Time to Read These Advertising Copywriting Books? 

Are you looking for a copywriter? Do you want to hire someone to write excellent advertising copy that sells? Please fill out the form below to set up a meeting with me.  

I can help you create robust, persuasive marketing materials that get results. Copywriting is an essential skill for any business, and I can write compelling ad copy that attracts qualified leads and drives sales for your business.  

Ready to take your business to the next level? Contact me today! 

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